Color is India Madhavi’s signature, which she deploys from Paris to Siwa, from London to Los Angeles. The ” Queen of Color “, as she is known, creates her first collection of velvets for Pierre Frey: “TRUE VELVET”.
“Velvet is one of the few fabrics that is sensual to the touch and visually holds color in a way that is bright yet deep. With this collection, the velvet takes on a dimension that is enveloping and joyous.”- India Madhavi
This is a game of infinite matches with a range of nearly 80 possible shades, from subtle to saturated, all lustrus and bright.
The collection is available in three weights corresponding to the different qualities of cloth: Fine, medium or bold. Two geometric prints of diamonds or stripes on velvet complement this radiant palette.