In tribute to the French region “Provence”, the JOIE DE VIVRE collection offers a beautiful diversity of designs. Known to all, Provence has built its identity on codes that are still very strong, between art and authenticity. This is precisely what the Pierre Frey Design Studio wished to revisit following an itinerant journey through the lands of Cézanne.
JOIE DE VIVRE mixes creations from the 50’s, contemporary creations as well as patterns borrowed from popular textile traditions or shapes from the region’s ceramics workshops. It draws and revisits the contours of a luminous landscape between sea and land, transporting us into a cheerful universe, from the Mediterranean to the hinterland of Provence. The name of the collection recalls the works of Picasso and Matisse and evokes the gentle way of life of the French Riviera.
Natural materials, such as linen, cotton, silk or raffia, expressed here with strength and purity, are a nod to the traditional Provencal know-how. A subtle blend of precious qualities, graphic effects and woven using outdoor threads, this collection is imagined in spaces open to the outdoors.